Big Data for Big Purchases

Founded in 2001 and backed by Clearstone Venture Partners and Leapfrog Ventures, Vast has brought together a team of experienced Internet executives from Epinions, Trilogy, Lombardi Software, Orbitz, and Google. Vast is in Austin, Texas.

  1. John Price

    John Price

    Chief Executive Officer

    John is the CEO of Prior to Vast, John served as vice president of marketing and business development at Between Markets, which was sold to Inovis. Before BetweenMarkets, John spent 11 years as vice president of marketing and business development at enterprise software company Trilogy, Inc, where he was critical to the company’s growth from $0 to $250 million in revenue. Previously, John was a director of technical marketing at Neuron Data and an AI associate at Shell Oil. John holds a BS in Electrical Engineering from the University of Texas at Austin.

  2. Ben Cohen

    Ben Cohen


    Ben Cohen is Vast's President. Prior to Vast, Ben Cohen was head of Trilogy’s Automotive Business Unit. In this capacity, Ben helped increase earnings for his OEM and dealer clients by working with them to redefine and implement new retail and product development processes. For the past decade, Ben's focus has been on using Big Data at the intersection of the consumer and the enterprise. Ben holds a BS in Industrial Engineering from Stanford University.

  3. David Franke, PhD

    David Franke, PhD

    Chief Scientist

    Dr. David Franke is Vast’s Chief Scientist. Prior to Vast, David managed a team in the Search Quality Evaluation group at Google responsible for determining user intent based on search query patterns. Before Google, David founded Refactor Labs, LLC, a consulting firm that specializes in Data Mining solutions, and was an Assistant Professor at St. Edwards University in Austin, where he taught Computer Science at New College and the Graduate School of Management and Business. David previously worked for Trilogy Software as Chief Scientist, where he was the principal developer of Trilogy’s flagship product, SalesBUILDER, and was involved in sales, product and technology research, as well as interviewing, recruiting, and mentoring Trilogy’s senior technical contributors. He also managed Trilogy’s IP portfolio and defined and developed Trilogy’s development methodology. David has also been a Senior Member, Technical Staff at MCC, and a Senior Member, Technical Staff at Texas Instruments, Inc. He received his doctorate in Computer Science from the University of Texas at Austin. David holds seven issued patents and has two more pending in configuration, rule mining, and thin-client web interfaces.

  4. Jeff VanDyke

    Jeff VanDyke

    Chief Operating Officer

    Jeff is the Vast's Chief Operating Officer. As COO, Jeff is responsible for organizing, aggregating and managing operations and data to ensure actionable insights are delivered to Vast's automotive, real estate and travel customers. Prior to, Jeff served as a leader of Trilogy's Automotive Business Unit where he was responsible for devising, directing and deploying a global product definition solution for Automotive OEMs. Prior to, Jeff worked for the MIT Laboratory for Computer Science with a focus on long-lived, widely distributed data systems. Jeff has one issued patent and holds BS and M.Eng degrees in Electrical Engineering and Computer Science from MIT.

  5. Doug Eddy

    Doug Eddy

    Vice President of Business Development

    Doug is Vice President of Business Development for Vast. Doug is responsible for the continued growth of Vast's business lines, including strategy and development within the rapidly-unfolding opportunities of Big Data for Big Purchases. He also oversees the day-to-day relationships and account growth of Vast's clients, partners and publishers. Prior to Vast, Doug lead business development for AOL Marketplace, which included the Autos, Real Estate, Travel and Careers verticals. Prior to that, Doug held sales and account development roles at a range of online start-ups and interactive agencies. Doug holds a BS in International Relations from Johns Hopkins University.

  6. Graham Sanderson

    Graham Sanderson

    Chief Technology Officer

    Graham is responsible for Vast's technology stack for leveraging Big Data. Graham has a long, broad experience with computers and technology, starting his programming career at age 10 in his bedroom, and he now has a deep knowledge of languages, technologies and frameworks. Graham has worked at some of Austin's most successful companies, leading the journey to take Trilogy's SalesBUILDER flagship product from the desktop to the web, architecting Lombardi Software's (now IBM) Blueprint ground-breaking back end, and leading a complete transformation of Lombardi's flagship product, TeamWorks. He has a profound respect for other people's software, and can often be found picking through the codebase of many open source projects! Graham received his MA in Electrical Engineering and Information Sciences from the University of Cambridge.

  7. Olivier Modica

    Olivier Modica

    VP of Engineering

    Olivier is Vice President of Engineering at Vast. Olivier is responsible for engineering, operations and security across all geographies and all product lines at Vast. Throughout his career Olivier has focused on building highly successful teams that deliver great products and value customers through high quality software engineering and processes. Prior to Vast Olivier worked at Lombardi where he led both the Teamworks 6.x team and later the Blueprint team (Lombardi’s first SaaS product); and then successfully led the integration of Blueprint’s team and product at IBM after Lombardi’s acquisition. Olivier started his career at Intalio as one of the main contributor on a CORBA open source project after receiving his M.S. in Computer Science from ESIGETEL in Paris, France.

  8. Andrew Moore

    Andrew Moore

    VP of Product Management

    Andrew is Vice President of Product Management at Vast. He is responsible for supporting the growth and continued development of Vast's core marketplace offerings, guiding both short and long-term strategic direction, and overseeing the launch of new product lines. Prior to Vast, Andrew worked at Kelton Research, a strategic marketing consultancy in Los Angeles. Andrew holds a BA from Northwestern University and an MA from Stanford University, which, historically, has made for challenging television on Saturdays in the fall.

  9. Ilija Duni

    Ilija Duni

    Country Manager, Serbia

    Ilija is Vast's Country Manager in Serbia, and the Director of the Data Acquisition, Normalization and Delivery team. Ilija helped setting up Vast's offices in Serbia and oversaw its growth from a small team to a global company. Prior to Vast, Ilija ran a Motorola franchise operation in Serbia. Ilija holds a BS degree in Computer Science from the University of Belgrade.

  10. Ilija Duni

    Marijana Ljubas Tesanovic

    Country Manager, Serbia

    Marijana is Vast's Country Manager in Serbia, and the Director of Professional Services. Marijana is responsible for managing technical deliveries and the day-to-day communication with Vast's clients. Prior to Vast, Marijana led the engineering team at MLS Co, a commercial company in Serbia. Marijana holds a BS degree in Computer Science from California State University Northridge.

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